COMMERCIAL

Accadian works with commercial clients, applying our research and strategic communications expertise to address the kinds of challenges that businesses typically face when moving into challenging markets around the world.

Smart companies seek to understand the local social and political dynamics that can affect business continuity and impact commercial outcomes.
Accadian develops and implements bespoke programmes that allow our clients to gain this kind of critical understanding, empowering them to make more informed business decisions while protecting their social licence to operate.

Our research may produce feasibility studies, sector- or region-specific analyses, and risk assessments. We then draw upon our campaigning skills and public advocacy experience to help business clients manage their profiles, promote their products and services, and communicate on sensitive issues in ways that go beyond conventional marketing and PR techniques.

Accadian believes that companies have a responsibility to the local people within the markets in which they operate or seek to operate. Communications and actions have to be aligned and attuned to local contexts.

The tailored engagement strategies that we develop meet business objectives while inspiring the support and participation of local communities by, for example, promoting sustainable business practice and social enterprise initiatives.

Accadian also has expertise in addressing the kinds of practical and logistical issues that companies and their representatives often face in countries affected by conflict or political instability. We can help clients anticipate and negotiate potential barriers to market entry, such as regulatory issues or legal hurdles, and connect them with the best in security and logistical services.

While no two briefs are identical, we have the in-country contacts, experience, and strategic expertise to meet most companies’ communications objectives. We help our commercial clients think beyond the purely financial metrics of business, to embrace a vision that benefits all, as well as driving the bottom line.