VALUES

Accadian was founded to deliver effective research and communications in the most challenging environments, drawing on the deep experience of its founders.

As an independent agency, focusing on a specialist sector, and with the ability to draw on a broad network of associates and specialists, Accadian offers an approach that is nimble, professional and cost-effective.

We partner with individuals and organisations that provide our clients with effective reach and influence among any target audience or community, while conforming to Accadian’s core values, processes and standards.

Accadian applies five key values in everything that we do. We are:

COLLABORATIVE

Success stems from shared endeavour. We are open, transparent and receptive to new ideas when working with our clients and partners. We help people play to their strengths. We recognise that the most effective communications strategies actively involve people in common purpose.

CONNECTED

We are driven by the desire to connect with people around ideas and values, in the pursuit of positive change. We know that personal and emotional connections drive behaviour. We draw on wide networks of allies and partners in delivering our work.

RESPECTFUL

We can only collaborate and connect effectively if we extend respect to all whom we work with. In an often-polarised world, extending trust and respect is the key to receiving it and finding common ground.

PRINCIPLED

We live by our reputation. We know our field, we don’t cut corners, and we do our research. We strive to be honest, reliable and never exploitative. We demonstrate this integrity through the research and communications that we conduct. Half-truths or propaganda are not prerequisites to successful communications outcomes.

COMPETENT

Above all, we deliver. It’s why our projects endure and why people choose to work with us. We demand the same of those we work with, at all levels. We choose our people carefully, and where gaps exist we invest significant time and effort to develop the skills and capabilities of those in whom we see potential.